Tencent: Women Gamers Outnumber Men on ‘Honour of Kings’
U.S. game companies might learn a thing or two from Tencent Holdings Ltd. (TCEHY) when it comes to bringing out the women.
Honour of Kings now boasts the highest proportion of #female players for a hard-core or battle-arena title genres. This area is typically dominated by males. Furthermore, that success in roping in a long-neglected constituency is a big reason the title has become Tencent’s most profitable mobile game.
Tencent is China’s largest social media company. The company’s dominance via WeChat that proved instrumental in attracting a more diverse base. In addition, Honour of Kings has bite-sized match-ups and a broader palette of playable characters than most games of its ilk. Females accounted for 54.1 percent of users as of May. That exceeds the 35 percent-or-lower average for similar games on computers or consoles.