Tencent (TCEHY) To Launch Mega-Hit Game In U.S., EU

Tencent plans to launch mega-hit game in the U.S. and the EU.

Tencent “Honor of Kings” has roughly 55 million daily active users.

This comes amid a backlash in China over its addictive features.  Chinese authorities announced plans to stamp out gaming behavior that it deems “harmful to the psychology of minors.”  As a result, #Tencent announced this week it would slash the number of hours underage users can access the app.  The new bans restrict players under 12 to one hour of game play a day.  Furthermore, it will limit users under 18 years to two hours.

The multi-player role playing game is free.  However, it allows users to purchase items to advance more quickly in the game.

The game’s launch in the Europe Union and the United States marks its first attempt to bring the massively popular homegrown franchise to western markets.

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