The Chinese e-commerce giant Alibaba Group Holding Ltd (BABA) on Monday said it is launching new sales channels.
The Alibaba Group Holding target markets include Singapore, Malaysia, Hong Kong and Taiwan.
The new service is called Tmall World. It will allow overseas Chinese users to buy goods from Alibaba’s Tmall brand-to-consumer retail site.
In addition, #Alibaba plans on extending the Tmall World network to other countries in the future. Most significantly, the latest sales channels take aim at the 100 million Chinese citizens living overseas. However, users must have an active Chinese payment method to purchase goods.
This comes as Alibaba payment affiliate Ant Financial is also expanding heavily in the region through investments and joint ventures.